What the hell is Hell Yeah anyway?

Hell Yeah is a whole-hearted expression of enthusiasm

Is this some kind of secret club or is there a hidden political meaning? 

Not at all. It’s pure positivity, and it’s 100% agenda-free. It exists to make you smile.

Did you copyright Hell Yeah? How can you own a phrase that everyone says?

Nope. “Hell Yeah” is nearly as common as other popular phrases like “I love you” and “Let’s get naked.” We do not claim legal ownership to the phrase. However, the artwork on our merchandise is created by me and is protected by copyright law.

How is “Hell Yeah” a decision-making framework?

If it’s not a Hell Yeah, your decision should be a hell no. But this doesn’t work for every situation: you should still get that colonoscopy after the age of 50.

Is Hell Yeah appropriate for children? Good lord, what about the children???

Hell Yeah merchandise has never caused the corruption of anyone who was not already on the path of disobedience and chaos.